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What is Frugal?

Our motto is simple: Spend Less. Play More. We think everyone should be able to hike, climb, paddle, run explore, and relax in the backyard that is Asheville and Western North Carolina. How are we able to do it?

We use relationships and purchasing power to get samples and first-run clothing, gear, and accessories from top outdoor brands. Friendly experts help you in our organized store, not a messy bargain basement or on a website that doesn't let you try things on. Our team will also help you explore new adventures with tips and advice. We love being locals and and it shows!

The styles and inventory of our store changes rapidly so you won't find much of it on this website. Follow us on Facebook, Twitter, Instagram, and YouTube to keep in touch -- or, just stop in Westgate Shopping Center next to Earthfare (across the French Broad River west of downtown).